How to Maximise your Social Media Presence as a Financial Adviser

You may not realise it, but social media has become a primary way that people find businesses and professionals online. In fact, research shows that users spend more time on social media than any other website or app. That means it’s an essential platform for you to connect with potential clients as a financial adviser. But how can you use these sites to your advantage? Here are some tips to help you set up profiles on the top social media sites and begin building your presence there:

Personalise Your Website

Let’s start with the basics. A website is the core foundation of your online presence. It’s typically much easier to find a website than a social media profile, making it the essential online destination for those considering engaging with you. Make sure your site is a reflection of who you are and represents you accordingly. Ultimately people will want to know who they are dealing with and entrusting the important issue of their financial affairs.

Make sure your social media profiles are linked to your website

If someone clicks your website link on one of your social media profiles, they should be taken directly to your site, where they can find more information about you and your services. If they click on your website link, they should be redirected to whichever page on your site has the information they were looking for. This can be information about you as well as specific services people might be interested in.

Have a presence on the top social networks for financial advisers

Make sure you set up a profile on the social media networks that your ideal customers are using. You can even create a specific profile for your business. Doing this will help you create a social media presence that complements the rest of your online marketing strategy. You can use these pages to share your company’s story, talk about your philosophy and values, and answer questions from potential clients. LinkedIn is the most important platform for financial advisers. It’s a business-focused social media site that’s designed to help you build connections and find employees and clients. Your LinkedIn profile can be a great place to tell your company’s story and share your expertise on financial planning and investing. Facebook is more of a general social networking site that’s used for keeping up with friends and family as well as business. You can create a Facebook page for your business and include a link to your website. Instagram is a visual-oriented social media site that allows you to create and share images with your followers.

Use effective hashtags and ad copy for branding

Hashtags are the way that people discover and click on content related to a certain topic. If you use hashtags related to your field of work and your company, people who are interested in that topic will be able to click your profile and see your page. Be sure to regularly check the hashtags you’re using and make sure they’re related to your business and brand. Try out a few different variations to see which ones work best for your audience. The best way to do this is to look at the profiles of your competitors and see what their most popular hashtags are. You can also use a free software like Iconosquare or Sprout Social to see which hashtags are getting the most clicks. Ad copy, or the text beside an advertisement, can have a big impact on your click-through rate. While you might think that your ad copy is just for your target audience, you might be surprised about how people will react to your language.

Establish your brand’s voice and tone through blogging

Blogs are a great way to establish your brand’s voice and tone. When you write blog posts, you get to choose the focus of the content and what direction you want your brand to go. You can blog about a variety of topics, including how to reach financial goals, investment advice, and financial planning for specific types of people like young professionals or retirees. Blogs also have search engine benefits, as Google values sites that regularly update content as having better “teeth” (read: authority) than static sites, meaning that it’s more likely to show your site in search results.

Don’t forget about Google+

Google+ may be a lesser-known social media platform, but it has some serious benefits for financial advisers. Google+ is a social networking site that focuses on content, networking, and sharing with people in your industry or field. Google+ is also connected with YouTube, which means you can create videos that your followers can then easily share and watch. For example, you can create a video blog (Vlog) where you discuss financial planning topics or investment strategies and then share it on your Google+ page. Your followers will then be able to find your video and easily share it with their friends and family. Google+ also has Authorship, which is essentially a way of linking your website to your Google+ account. This way, when you publish a blog post, the article will show up on Google with a picture of you and your website link. If you don’t have a website, this is a great way to start growing your online presence.

Summing up

Social media is a great way to connect with your audience and build a presence for your business. When building your presence on these sites, it’s important to remember that your content should be geared towards your ideal client or customer. Create content that will be useful for them and that they’ll appreciate and want to share. Social media is also a great way to get help with brand awareness and growth. You can increase your following and engagement by joining groups relevant to your business, sharing great content regularly, and engaging with other members on the platform.

To find out how Avenue Creative can help you manage your social media presence online, contact hello@avenue-creative.co.uk for a no-obligation chat or give us a call on 07912 866 055.